Human vs. Machine - Who Wins?

Recently we have been asked quite a few times if we have the new ‘frame styler technology’ that is available in other practices. Our reply is, yes. Yes we do. Their names are Ahsaan, Agnes and Trish. With decades of experience between them, they will always be able to find a frame that suits you.

At Brad Abrahams we know that innovative, state of the art technology has its place within the eye examination process (and Brad is known for his frequent purchases of new toys!) that are able to give an unrivalled view of the retina. However, when it comes to the frame selection process there is nothing we prefer more than using the human eye and experience to decide what looks great.

For those of you who don’t know, the ‘frame styler technology’ is a machine that uses facial analysis to scan your face shape and features and decides on a list of frames that would suit you. Our response is, where’s the fun in that? The frame selection process should be fun and interactive, how can you do that by just shoving your face in to a machine?

With us, we create a whole experience just for you. You are the star of the show. You can sit and relax with a coffee while we use our expertise to find frames for you, or we browse the frame selections with you, offer you advice and perhaps get you to push your boundaries to try something totally new and different. That human interaction and fun is something that can’t be replicated with a machine, for one there is certainly a lot less laughter!

So in our opinion, the results of Human vs, Machine is:

Human 1 – Machine 0.

Sunglasses Prizes

With GDPR implementation just around the corner, we are really keen for all of our clients to respond to our opt in subscription email.

We hope that you enjoy hearing from us, so to say thank you we will enter everyone who updates their preferences in to a prize draw to win either a delightful pair of ladies Bvlgari sunglasses or a stylish pair of gents Ray-Ban sunglasses. The male and female winners will be drawn at random on Friday 1st June!


prize draw sunnies.jpg

Post-Easter Sweet Treat

Easter may be over but you can still get a sweet treat from us!

Brad Abrahams is able to offer another cracking deal for varifocal wearers.

If you purchase a mid to top range varifocal lens with a new frame then you can get £200 off a second pair of varifocals. It's great to have a back up pair of glasses if you are having a run of bad luck, or maybe you would like to be summer ready and have a pair of varifocal sunglasses?

But what about if you aren't sure you want a second pair of varifocals? Maybe you are a first time wearer or you would just prefer to have another pair of glasses for reading in bed at night, or a pair to whack on when driving? Good News, this offer is also extended to you! If you purchase a second pair of frames with a single vision lens then you can get up to £150 off. The added bonus is that as mentioned above, it does include sunglasses too, so you can be stylish and prepare for those sunny days that are coming our way.

Terms and conditions do apply and this offer ends on 30.09.18. Want to know more? Then pop in to the practice where your questions can be answered, and if you are struggling to find a frame that is perfect for you then the Brad Abrahams team can help with that too!