While the team have traversed their way to London and back, Brad is venturing further afield and going to the fashionable city of Milan at the end of February to the MIDO Eyewear Show.
MIDO was created by a group of forward-thinking Italian entrepreneurs who wanted to dedicate an event to the eyewear universe. This year the exhibition will have over 1200 exhibitors and companies, buyers, journalists and the industry leading trendsetters from across the world will do business and be inspired by a magical, engaging atmosphere.
Brad will be diving in and experiencing all the event has to offer, sampling all of the Exhibiting Halls - from the Fashion District to the Lab Academy. It’s a vast hub where all the major manufacturers in optics meet to present the latest technology innovations and the newest fashion trends to professionals. The latest lines of product and cutting-edge solutions for improving vision are on offer and Brad will meet with experts for in-depth discussions and practical demonstrations.
Look out for our future blogs detailing the fascinating findings from these events!