MIDO - The Milano Eyewear Show

At the end of February Brad travelled across Europe to Milan for the MIDO eyewear show; one of the biggest conventions for Optometrists in the world where both new innovations for technology and fashion are explored.

Here are some snaps that Brad captured while he was there. The bold contrast of the white display and black frames is striking to look at; mimicking the precision and symmetry used in the creation of some of the most impressive and noteworthy eyewear designs. The use of these basic and important components is cleverly echoed within the minimalist design of the modern display captured in the picture.

At Brad Abrahams we believe it is vital to attend as many optical conventions as we can to stay at the forefront of fashion eyewear and to maintain our reputation for having one of the most varied ranges of frames available in Bath.